Latest Blog Posts
How To: Find A Job On LinkedIn Without Getting Fired
If you're hunting for a new job, it's high time to make connections and follow companies. Unfortunately, too much LinkedIn activity might grant you unwanted attention from your current boss. Here's how to fly under the radar on LinkedIn.
Social Media Storm: #Sandy & InterContinental NY Barclay
When Hurricane Sandy ravaged the East Coast in October 2012, the InterContinental New York Barclay was fully prepared to keep its guests informed and engaged. The hotel, partnered with social media agency BCV, provided constant updates, advice and promotions for hotel patrons and community members alike.
. Read More » Melanie Stone
How I Use Social Media To Do My Job: Doejo's Phil Tadros
Phil Tadros is the founder and CEO of Doejo, and he has also opened many coffeeshops across Chicagoland. Since May 2008, he has been documenting his adventures on his photoblog.
Phil creatively uses social media to share bits of his life and promote his business ventures, and today, he's telling us all about how he does it.
. Read More » Melanie Stone
Social Selling 101: How A Sales Manager Uses Social Media
For the sales professional, social media has emerged as a great tool to find new clients and to deepen relationships with existing clients. Nick Stepanovich, a Chicago-based sales manager with ADP, doesn't need convincing.
. Read More » Tracy Samantha Schmidt
Creating Your LinkedIn Profile: A Guide For College Students
LinkedIn is more than just another social network; it's a breeding ground for productivity, allowing us to make helpful connections and learn from professionals in every industry. For college students, a LinkedIn profile is an absolute necessity.
. Read More » Melanie Stone
We help businesses learn how to use social media effectively.
Crain's Social Media Group is a division of Crain Communications, one of the nation's leading business publishing companies. We provide social media training and strategic consulting to businesses nationwide. Learn more about us
Tracy Samantha Schmidt, pictured above, is the director of Crain's Social Media Group. Social media has been central to her career as a journalist at Time Magazine, an editorial director at the Chicago Tribune, and a professor at DePaul University. Learn more about Tracy.